Week 3 EOC: Thank you for Smoking

 1. Determine the scenario: What happens in this frame?
 2. What is the setting? What are the conditions?
 3. Who are the people or groups?

 4. What is their point of view around this specific experience?

 5. What are their goals?

 6. What are their assumptions? What are their perceptions?

 7. Are there conflicts? Is there cooperation?

 8. What are the outcomes

http://digitalbookshelf.artinstitutes.edu/#/books/9781118038505/pages/28171538

This is a vintage cigarette ad that places its product in a setting that can be compromising to a person’s intellectual judgment. The frame displays a man being intrigued by a woman who is studying the “ancient philosophers”. He faces the Greek statue while holding a cigarette as he’s appears to be pondering. It appears that they could possibly be discussing intellectual findings as he smokes. The woman obviously likes him. The point of view says intellectuals smoke cigarettes. It’s a smart thing to do, & intelligent women will be attracted to you if you smoke is also a message this ad delivers by assumption and cooperation. The outcome of this ad may be that they end up being together discussing philosophy and smoking cigarettes.

Is this truly what cigarettes do? Arguably the answer in relevance to the evaluation may be yes. That is for the consumer of these products to decide and decisions are what tobacco makers give. Now with warning labels of the harmful effects of the use of tobacco products, they’re still high in demand. The psychology behind advertising is a powerful force & if used in the precise manner, a product that causes death can very well be successful at gaining a mass population of consumers. “She likes the ancient philosophers.”… She can’t have them “It’s all Greek to him.”…. So she’ll have him. He’s here in this setting where scholars MUST dwell, because she’s there. Of course she must be brilliant, besides she wears reading glasses, but she’s no prude because she takes them off when she looks at him. He sees her so he’s no dummy, and he smokes so he’s cool. Low key sex appeal at its finest.