Nothing is impossible.
One team one dream.
Think with your heart.
Be an inspirational player.
Never give the customer what she wants; give her what she never dreamed possible.
Advertising by Design GENERATING AND DESIGNING CREATIVE IDEAS ACROSS MEDIA 2nd ed. ROBIN LANDA (p 63)
Being a huge fan of the recent movie's idea of a magical world, and the initial impossible thought of slaying the Jabberwocky in Alice & Wonderland I found that a great inspirational leader may embody these ideas as his or her own throughout his or her lifetime. How can one achieve true greatness without knowing that anything is possible?
This is about a more independent topic than of all people doing the impossible. Women's role in nature and by nature may and forever be as a nurturer by no fault of her own. We were born by our mothers, and grow to bare children of our own. Advertisements of the past constantly reminded women of that role to fulfill and nothing more. This was until Rosy the Riveter when women had more than the role of the housewife to fulfill. Women were a part "the propaganda" role "of a doll in her dollhouse", as stated in the documentary, Birth of an Independent Woman. Stepping out of this dollhouse, women are still somehow placed in a box through advertising. Being sexy in an ad, and if not the woman is a crazed yelling lunatic meant to be humorous, or again a housewife. "Focus on fertility.... not a role in the work place. Conditioned to go to school to get a man" stated women in Birth of an Independent Women. They referred to the gender roles of women then in advertising.
The roles of women now is not necessarily to get a man because they have a man or they have men after them, wanting them and needing them for a very obvious reason. Their role has placed them in society as to be the image of perfection as being seen on TV. Getting the beer, being around the beer and not speaking, finding a better way to cook or clean, or just plain ole' looking pretty. When the woman is a teacher she must look pretty, when she is a marine she must look pretty, when she is old and grey, sweaty, has diarrhea and PMS at the same time she must look pretty.
Back to Mr. Roberts and his idea of "Never give the customer what she wants, give her what she dreamed never possible." I don't want to beat up Mr. Roberts because he sounds like a great guy, and of course I wouldn't want to because I'm a nurturer. The fact that in generalizing the human race as a people we use the term "men" or "man" referencing all people. He in particular being in the advertising business used "she" and "her" referencing to women. Like in our past before feminist groups took a platform in society and not in heels, there was no secret that ads were targeted to women who shopped for the household, herself, and her man. The role of women today has still not changed a bit as suggesting by using the words "she" & "her" that the women remain to be the target. If all we see is this woman catering to a man's every desire to say the least, the reflection of women's role in society is conditioned to be the same.
No comments:
Post a Comment