The thought process behind this ad was simple and got the job done. The concept was practical of our current society with the video dated back over 10 years ago. We all thrive on having the latest technology and having one up on our neighbor. This was absolutely hilarious. “Creative reasoning behind a solution.”
The solution here was finding a device that could cater to a regular guy that. That guy can be found in the locker room with the fellas comparing their new toys, showing them off. This guy watches TV for leisure, listens to music for entertainment, and checks his e-mails for business matters. Here is one guy that likes to gloat and another that doesn’t like to hear it. How can the other guy win and shut up the initial gloater?? Crime deterrent.
“The concept determines the resulting message: what you say and how you design. Though your concept or idea may be broad, it is foundational. Essentially, the idea drives your design decisions—how you create… The idea sets the framework for all your design decisions.”
This was a great ad that sold men a product to men and not the traditional way- to women for men. Humor and the simple use of the “crime deterrent” gave an impression that the other technologies on the phone were also simple to use. Having the newest phone with the latest technologies may cause problems for you, but if anything occurs don’t fear. Just remember the ‘crime deterrent feature. The decisions from start to finish remained true to the concept of the ad. The dialogue was straight to the point and didn’t take much to get the punch line. The punch line in humor was the deciding point in the ad where men said “Yeah I’m going to get one of those”, or at least “..go check that phone out”. Most importantly what was said is “I can watch the game on my cell phone!” Super Bowl commercial genius.
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