Week 6 EOC: Copyrighting

Got milk? (California Milk Processor Board)
The " Got milk" ad campaigns asked questions, told stories, and gave a solution at the same time. This was pure genius only to remind its consumers that it is what you needed, when you needed it.
"as long as both line and visual work synergistically and are based on a solid idea." (Chapter 6)

"THE “DO I SOUND LIKE A SALES PITCH?” TEST" (Chapter 6)

"The style of the writing contributes to the message, just as the choice of typeface contributes to the voice." (Chapter 6)