"ideas should be evaluated for usefulness, for whether they merit further exploration, and for originality." (Chapter 3)
The analysis in the real world will take place in observing the dress style habits of young men and women. This will take place not only in upscale nightclubs, or fancy restaurants, but in the typical day dress styles as the campaign should be brushed over the people lightly with strokes of elegance.
"An advertising campaign is a series of coordinated ad units, based on an overarching strategy and highly related ideas, connected by look and feel, voice, tone, style, imagery, and tagline, where each individual ad in the campaign also can stand on its own." (Chapter 10)
The advertisements will all remain consistent with classic styles. Some in black and white to to tell stories of the past and some leading from black and white to color of our present flavors mixed to create a gradual balance of what was then to what is now.
"A story has to address the brand and make it the “hero” or even the “action hero” of the story. " (Chapter 10)
The man is the hero, and with Kangol on top, Kangol acts as the hair of Samson. Kangol gives man his strength.
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