"As with designing with type, how you visualize an image depends upon the idea, content, audience, integration with images, context, and medium." (Chapter 8)
The audience consists of the men and women of today's popular scene. Our objective is to set the trend for the upcoming year. To bring elegance into our daily dress, and to bring forth the sense of pride a woman has for a man. The sense of regard a man has for a woman as she steps into a room, is the essence of emotion being expected to yield from the ad campaigns. To create a quiet after the storm again from the indirect and for some direct turmoil that we face as a nation of people. Kangol originally evolved from a time of war, and was soon turned from a hat for a man in combat to a hat for a man charm.
"How you visualize and compose your idea hinges on what you want say, how you want to communicate it, to whom you are saying it, and with what nuance." (Chapter 8)
This speaks directly to our target audience, but becomes a familiar tune or whisper to the patron Kangol once knew. Our objective for this old friend is to evoke a spirit to dust off the Kangol and take his lady for a spin around the room for a dance.
"...an agency must generate several viable concepts to present to their client." (Chapter 4)
The four main concepts are:
To evoke a man and a woman in passion for one another in an elegant accord.
To remember the history of Kangol, and continue its legacy.
To remind the man what has been created as a memorable attribute to the man's character.
To remind the woman of what has made her fall for his charm time and time again.
No comments:
Post a Comment