The Narrative:
Kangol lead the globe in fashion headwear since 1938. From the village of England to the streets of New York, Kangol has conserved his brim and surfaced to the top. Under the top is where businessmen, senators, athletes, comedians, and armed officials meet unparalleled. On top you will find Kangol. The youth and the wise would catch the breeze and learn to appreciate its brim on hot summer days. The mayor and the mobster are shielded from the brisk air that cuts through the nights created by skyscrapers.
"Certain behaviors promote creative thinking, such as looking for connections, observing acutely, asking questions and recognizing problems, and being open to new ideas and methodologies." (Chapter 3)
Within the entire ad campaign, there are 4 parts of one that will be represented on billboard, GQ, Esquire, and several other fashion magazines, as well as by commercial. The commercials will be ran 6-11pm between sports games, and reality t.v. programs. The ads in magazines will consist of an image of a man tipping his hat to a lady as she is also wearing a Kangol hat, captured in a classic black and white style-reading the following:
A man wears.
A woman wears.
The woman essentially compliments the man… gifted to compliment you both.
-Kangol"the idea that an uninhibited atmosphere would cultivate the flow of creative thinking." (Chapter 3)
Indeed throughout the creative process the scripts were read over by random men and women for feedback. The feelings evoked by men, and women, as well as who they felt the campaign was targeted to and for who..men or women.
"It is often the marriage of the first thought with a twist that works…" (Chapter 3)
The 1st thought:
A man wears.
No comments:
Post a Comment