Week 10 EOC: What makes a good ad campaign...

From the movie Art & Copy, "Sitting there trying to figure out how you just failed... you just f... yourself."- George Lois

We tell stories and recreate our lives, history, movies, and the present through advertising.

"Creatives want to believe they know everything but know they're in deep trouble the minute they roll out of bed…” stated an ad man from Art & Copy. These are the geniuses that we are familiar with from our past. These are the people that roll up their sleeves and take on the world the best way they see fit through challenging the norms and creating revolutions.

An ad may not be anymore than superficial smut to one, but indeed revolutionary dreams written across skyscrapers on labels known as build boards is what gives us likeness to one another. These things inspire, and give light to a dark moment. "Live strong", "Just do it.” and "Yes we can." has allowed our society to move mountains. The phrase alone of a good ad campaign can take you to a place that awakes your soul to "Go forth".

"Something to connect with society in an entertaining form..." essentially is advertising, quoted from Art & Copy. Good advertising puts you there; gives you pride and make you believe life is yours for the taking.

As George Lois declared what his thoughts were about failing, this is evident of what advertising is not. Good advertising makes you wonder how they did it. Good advertising allows you to keep it going to the next take giving its consumer an experience. This experience can be one that they can relate to or have never known. A good ad makes the one that it’s never known believe they just shook hands.