"In an overcrowded, competitive marketplace, relevant and engaging branding can ensure efficacy for a quality product, service, group, individual, or commodity." (Chapter 4)
With the generations of today continuously looking for a fresh new look, the market for what is next up and new is always presenting itself. The market now is competitive. Good thing that Kangol has been in combat.
"Not only does branding identify and distinguish, it builds equity (the value of the brand or group)." (Chapter 4)
Through the ads, Kangol will again take presidence over television airways, graced across the skyscrapers of New York and made fashionable by magazines for the London streets again.
"An advertisement (or “ad”) is a specific message constructed to inform, persuade, promote, provoke, or motivate people on behalf of a brand or group." (Chapter 1)
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